A hand holding a single Cheerio with a heart center in focus


Say good morning to America’s favorite little Os. Always oats. Always heart healthy.
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Good goes around

From your first finger food, to helping lower cholesterol, Cheerios has touched the lives, and breakfasts, of millions by spreading heart-healthy cheer since 1941.

Food that matters
We put the best ingredients in every bite so that everyone can enjoy a bowl of Cheerios.
  • 100% whole grain oats
  • Real honey
  • Gluten free

Always oats since 1941

Cheerios was introduced on May 1, 1941, as CheeriOats. Then in 1945 it was shortened to Cheerios. Since then, the name has remained unchanged and so have the whole-grain oats in every bowl. Today, these tasty little Os are one of the most iconic cereal brands in the U.S.

Did you know?
  • The importance of whole grains

    Nine out of 10 Americans don’t get the recommended three servings of whole grain each day.

  • Farm to bowl

    Cheerios partners with local farms to bring you the very best oats.

Cheerios’ Passions
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