General Mills - putting the people we serve and the planet we depend on at the heart of our business
General Mills - G Stands for Good logo
We're putting the people we serve and the planet we depend on at the heart
of our business.
General Mills - G Stands for Good logo
We're putting the people we serve and the planet we depend on at the heart
of our business.

General Mills has been nourishing families for more than 150 years and doing good has always been a key ingredient in how we show up.

Grow for Good promo image

This Earth Month, Grow for Good!

At General Mills, we believe regenerative farming is the future. It helps protect our planet and delivers inspiring social and economic outcomes, from biodiversity to water management to soil health and community resilience. That’s why we’re working to help advance regenerative farming by supporting some incredible partners in the regenerative space and giving shoppers a chance to get Fetch points when they buy eligible General Mills products and learn about these initiatives.

This Earth Month we’re giving each of the four regenerative agriculture projects listed below a donation of $50,000 – that’s a total of $200,000 toward regenerative agriculture projects! And we’re opening the door for consumers to get Fetch points when they shop General Mills products. Consumers can also follow along with us all month to learn about how these organizations are helping to protect our planet.

To get involved, download the Fetch App on iOS or Android.
• Shop General Mills products during April
• Snap your receipts in Fetch
• Get points you can turn into gift cards

You’ll also unlock opportunities to learn how your favorite brands are supporting the future of farming. Start here by reading about the organizations supported in the Grow for Good initiative.

Rodale Institute

Rodale Institute is a nonprofit dedicated to growing the regenerative organic agriculture movement through rigorous research, farmer training, and education. For over 75 years, their groundbreaking science and direct farmer-support programs have served as a catalyst for change in farming and food production worldwide.

Learn More

American Farmland Trust

American Farmland Trust launched the conservation agriculture movement and has been bringing agriculture and the environment together since 1980. They take a holistic approach to farmland and ranchland, protecting it from development, promoting environmentally sound farming practices, and keeping farmers on it.

Learn More

Farmers for Sustainable Food

Farmers for Sustainable Food is a collaborative, industry-supported effort to promote and support farmer-led solutions to today’s environmental challenges. We are the only non-profit organization that provides resources, advocacy, support and empowerment for farmers who are innovating and demonstrating sustainable farming practices.

Learn More

Oklahoma Association of Conservation Districts

The Oklahoma Association of Conservation Districts is a private, Nonprofit Organization representing the 84 state appropriated and 4 tribal conservation districts to enhance the natural resources for a better Oklahoma. This donation will support the OACD’s Conservation and Agriculture Reach Everyone (CARE) program, which works with minority and veteran farmers to help expand participation in conservation practices, such as soil health, regenerative grazing, and invasive species removal. The goal is to help minority and veteran farmers create more resilient farming operations.

Learn More

*Find your offer in the Fetch App. If you’re not seeing your offer or are having issues with your Fetch account, please contact Fetch customer service directly through the Fetch app. Navigate to the ‘Me’ section of the app and scroll to the ‘Learn More’ section and tap the ‘Help Center’ to find tips, FAQs and a ‘Contact Us’ form. You will need a Fetch account to participate. Creating an account is free and the app is available in the Apple App store and on Google Play. Any additional Fetch questions can be directed to Fetch consumers services. Purchase qualifying products between 4/1/24 and 4/30/24 and submit receipt by 11:59:59 PM (PT) 5/15/24. Offer good in the USA and subject to void states. Fetch Terms apply. Offer based on past purchase behavior, will vary by user. Offer valid while supplies last. Offer subject to terms, conditions and General Mills’ privacy policy.

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General Mills is focused on improving food security in communities of color -Father and son enjoying Betty Crocker cookies

General Mills-Standing for People

We thrive when our employees and the communities where we live and work are healthy and vibrant.   

Hunger Relief - General Mills is focused on improving food security in communities of color. 

Box Tops for Education - General Mills advocates for greater equity in education.

Equity, Inclusion and Representation - General Mills is committed to advancing our culture of belonging and creating positive impact in hometowns where we live and work. 

Learn more about how we're putting people first and building strong communities

Climate Action - Cactus Flats wind farm

General Mills - Standing for planet

Our business is dependent on Mother Nature. We are working from the ground up to solve today’s food and agricultural challenges to build a resilient future.   

Regenerative Agriculture - General Mills is working to advance an ecosystem of good on farms and ranches — and measure its impact.

Climate Action - General Mills is looking beyond its walls — from farm to fork and beyond — to reduce greenhouse gas emissions and create positive planetary outcomes. 

Recyclable or Reusable Packaging - General Mills is innovating in packaging design to reduce environmental impact.  

Learn more about how we're creating a healthier planet

Baby sitting on a chair eating cheerios by spoon
Woman holding soil in her hands and wearing an Annie's shirt
Akua Krampa, a 58-year old cocoa farmer in Ghana, standing next to a cocoa tree. Photo credit: CARE

Standing for good

From pets to parents and everyone between, General Mills makes food the world loves. Learn more about how we make food with passion while making an impact on people and our planet.  
2023 Sustainability Report

We're making food with heart, being thoughtful about how we make an impact on our people, our hometowns, and the planet.

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